Less noise, better fit
We help founders and angels understand fit before the first conversation so early fundraising is better received, not louder.
The UK early-stage market is shifting. Data current to Q2 2025.
London accounted for around half of UK deals and nearly two thirds of capital raised in early 2025.
Sources: Beauhurst, 2025 and British Business Bank, 2025
Why it matters: capital is concentrated. Fit-first search helps teams find relevant angels instead of chasing long lists.
HMRC received 3,195 SEIS advance assurance requests in 2024–25. 85% were approved by March 2025.
Source: HMRC, 2025
Why it matters: early UK rounds often hinge on SEIS readiness. Clear guidance and checklists reduce back and forth.
The median time from Seed to Series A reached 616 days in Q2 2025.
Sources: Carta, 2025 and supporting trend reports from PitchBook and Dealroom.
Why it matters: longer gaps between rounds make time precious. Showing fit before the first call cuts wasted cycles.
Make fit visible early
Don't like cold emails? Neither do we. Just clarity on alignment before anyone commits time.
Fit Signal Map
For founders: understand your readiness, clarify your story, and know which angels to speak with and why.
Pattern Insight Card
For angels: maintain thesis clarity, focus where alignment exists, and protect your attention from noise.
Guides and frameworks
Step-by-step content on narrative readiness, SEIS/EIS, outreach, and investor fit.
How it works
Clarity helps both sides. Share your signals, surface alignment patterns, and connect when fit is clear.
Share signals
Angels share focus. Founders share company signals and round details.
Surface patterns
Our system identifies alignment patterns between founders and angels.
Understand fit
See where alignment exists before anyone commits time.
Connect
Start conversations with a clear "why" when fit is real.
Latest articles
Practical guidance on fundraising readiness, investor fit, and SEIS/EIS. Every piece cites reputable UK sources.
Five Signals Founders Should Understand Before Raising
Why investors pay attention to these top 5 signals from startups.
Hannah Reed
Identifying the funding path to suit you after your first angel round
Deciding what comes after angel investment? Understand your funding options, from VCs to crowdfunding, and pick the best fit for your UK startup.
Hannah Reed
Structure your ASA so it stays SEIS/EIS‑compliant
Navigating Advance Subscription Agreements (ASAs): A Founder's Guide to SEIS/EIS Compliance that passes HMRC tests, issues qualifying ordinary shares, and converts smoothly at your next round.
Hannah ReedReady to get started?
Founders planning a SEIS/EIS-friendly raise can join the waitlist. Angels can explore profiles and claim their own.