
How angel investors choose startups to back
What angels look for and why they invest: motivations, deal flow, screening, founder fit, market size, traction, and the terms that close a round.

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Guides for UK founders raising angel rounds. We explain how networks, platforms and syndicates work, typical cheque sizes at pre-seed/seed, EIS/SEIS and advance assurance, outreach that gets replies, and the nuts-and-bolts of valuation, terms, cap tables and due diligence. We also cover London routes, sector angles and international options.
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What angels look for and why they invest: motivations, deal flow, screening, founder fit, market size, traction, and the terms that close a round.
Who’s active in London, what they back, how to qualify, where founders often meet angels, and three email templates you can send today.
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